Flip Your Focus: How to Catch & Keep Your Prospect’s Attention

Your prospects are harder to engage than ever. With increasing workloads monopolizing attention, you need to flip your focus from your goals to theirs to get any attention at all. You need a sales conversation strategy that ensures every communication delivers relevant, high-value information these busy executives need to achieve their priority projects.

Learn how to create and leverage a consistent sales conversation strategy.

• Use buyer personas as conversational foundations to catch attention


• Analyze buyer behavior to match conversations to urgent priorities


• Implement strategic interaction plans to build active relationships

Engage prospects easily when it’s all about them.

Speaker Bio:

B2B marketing strategist Ardath Albee helps companies significantly increase their marketing momentum by generating more and better leads for their sales organizations. She helps them capture the attention of web site visitors, and build engagement with high value content till they are "sales ready."

Contact Info:

Ardath Albee
CEO & B2B Marketing Strategist

phone: 612-865-7707
email: ardath@marketinginteractions.com
website: www.marketinginteractions.com